They decided to sell directly to the consumer through an online shop as well as stores, cutting out a great deal of the middlemen. Gilboa said they started Warby Parker because they took a look at the eyewear industry and couldn't find a reason that justified high pricing. And I think more than anything, we've just focused on delivering great value to customers. So taking a product that normally costs a few hundred dollars and offering it starting at $95, including prescription lenses and trying to make the purchase process as easy as possible, whether people want to order online or in one of our stores.” “Nine-and-a-half years later, we have over 2000 employees,” Gilboa said. GET FOX BUSINESS ON THE GO BY CLICKING HERE They credit their success to great value. ![]() The company has grown rapidly since its launch in 2010, transitioning from working out of an apartment to storefronts nationwide. ![]() ![]() “And this is the first of its kind, true to scale virtual try on," Warby Parker co-founder Dave Gilboa said on FOX Business’ “ Mornings with Maria.” "So you can see exactly how glasses will fit, not only the right width but where they'll actually sit on your face … That's something that we developed in-house, and it's been really popular with our customers.” EYEWEAR COMPANY PUTS AMERICANS BACK TO WORK
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